The idea that startups and corporations excel better together isn’t new. We all know innovation is key to sustainable success, and it is not surprising that more and more corporations are looking to work with start-ups. The business landscape is changing quickly, making it hard for large firms to innovate quickly enough to thrive in this new context.
Even for the most innovative of corporates, the sheer volume of people, geographies and processes that can slow down their world makes working with agile, enthusiastic startups hugely appealing.
Large corporations want to behave like nimble startups. Startups seek to scale like established corporates determined to tap into the resources, customer base, experience and finance of the corporate world. It’s a rare entrepreneur who thinks they can go it alone. Collaboration is at the forefront of everyone’s minds, and most startups know that collaboration is critical to help sell their product or bring it to market.How Can Startups and Corporates Partner For Success? Read the story of @threadinmotion and how a pilot test with @MercedesTurkiye evolved into successful commercial engagements with some of the world’s best automotive giants. Click To Tweet
This creates a perfect storm. Corporates need startups and startups need corporates. That’s the premise behind Startupbootcamp. But what is the reality of them working together?
This Case Study tells the story of Thread in Motion and how a pilot test with Mercedes-Benz Turk evolved into successful commercial engagements with some of the world’s best automotive giants.