Collaborate to Innovate: Thread in Motion and Mercedes-Benz Case Study

Collaborate to Innovate: Thread in Motion and Mercedes-Benz Case Study

Thread in Motion & Mercedes-Benz
16-Nov-2018 by Diana Florescu

The idea that startups and corporations excel better together isn’t new. We all know innovation is key to sustainable success, and it is not surprising that more and more corporations are looking to work with start-ups. The business landscape is changing quickly, making it hard for large firms to innovate quickly enough to thrive in this new context.

Even for the most innovative of corporates, the sheer volume of people, geographies and processes that can slow down their world makes working with agile, enthusiastic startups hugely appealing.

Large corporations want to behave like nimble startups. Startups seek to scale like established corporates determined to tap into the resources, customer base, experience and finance of the corporate world. It’s a rare entrepreneur who thinks they can go it alone. Collaboration is at the forefront of everyone’s minds, and most startups know that collaboration is critical to help sell their product or bring it to market.

How Can Startups and Corporates Partner For Success? Read the story of @threadinmotion and how a pilot test with @MercedesTurkiye evolved into successful commercial engagements with some of the world’s best automotive giants. Click To Tweet

This creates a perfect storm. Corporates need startups and startups need corporates. That’s the premise behind Startupbootcamp. But what is the reality of them working together?

This Case Study tells the story of Thread in Motion and how a pilot test with Mercedes-Benz Turk evolved into successful commercial engagements with some of the world’s best automotive giants.

Acknowledgments

I’d like to thank Cigdem Toraman, Startupbootcamp Scale 3SLP and StartersHub Global Managing Director for securing this fantastic partnership with Mercedes-Benz Turk and for supporting Thread in Motion all this time; Arbil Baran, Mercedes-Benz Turk spokesperson and Bülent Acicbe, Mercedes-Benz Turk Board Member in Charge of Bus Production as well as Kadir Demircioglu, CEO and Founder of Thread in Motion for taking part in this case study and sharing their valuable insights

Global Marketing Manager responsible for managing all marketing and communication activities for Startupbootcamp. She is the "Go to person" for all things marketing and branding supporting local teams across 20 offices as a sounding board for new marketing ideas and challenges.