Promoting your startup, you already know how crucial video marketing is, as text and images don’t cut it anymore. No doubt that video is the dominant form of content grabbing an audience’s attention today. Just to make sure that you’re spending time in the right place, there are top seven ways to experiment with video marketing for the sake of your startup growth.
1) Become ‘How-To’ guru with Quora Video in 2018
With the introduction of native video answers, Quora helps startups engage the audience and demonstrate their business as a solution to issues real people struggle with.
2) Insta-stories and Snap-stories? That isn’t enough today
Besides well-known platforms that provide the stories feature (Snapchat, Instagram, Facebook, Whatsapp), now even Youtube and Medium are following this hot trend, adding stories to their platforms. Explore Reels and Series in 2018 in order to conquer the social channels that aren’t crowded yet.
3) Dominate in social feeds with live streaming
Social media platforms are constantly giving more and more importance to live videos, pushing them to the top of the newsfeed. Make use of this trend and start with live streaming ASAP:
- Announce a new product, feature or partnership coming up
- Show behind-the-scenes company’s life in a real-time
- Hold live co-streaming with industry-related influencers to attract their followers
4) Video marketing plus customer support? Hell to the yes!
Create series of simple FAQ videos and use them to respond to your audience and support tickets. No need to mention that you can enrich your site, social accounts and YouTube channel with these videos.
Being a startup focused on customer success, here at Chanty we’ve tried many platforms for producing personal videos. Here’s a list of noteworthy ones:
5) VR, AR, 360-degree videos and everything in between
The industry of virtual and augmented reality is still developing, however, you can start thinking about how VR and AR could work for your startup marketing. In 2018 there will be more platforms like Amazon Sumerian and ARkit by Apple, that will allow you to create a branded immersive reality. The things VR and AR can do today are:
- Creating branded AR photo filters
- Producing stunning commercials
- Integrating an immersive education into brand experiences
- Offering immersive experience for product promotion with ability to test how your future products fit in ‘real-life’ environment
6) User-generated content (UGC) is king
Prospects are likely to be more interested in hearing the insights of real customers than the clever sales pitches. That’s why having a current user featured in a video can be a great way of:
- Building trust, engagement, and loyalty
- Nurturing the space of creativity and fun around a company
- Maximizing ROI almost at no cost
7) Don’t worry about going viral. Start creating granular targeted video content instead
Produce highly targeted video messaging based on the exact persona, their pain points, and interests. The strategy of granular targeting will be much more profitable in terms of sales than attempting to engage everyone, even if it’s an audience of 20 prospects.
Video marketing already dominates promotions when it comes to grabbing your audience attention. It won’t take long for engaging and immersive experience to become the future of startup marketing.
There’s no time like the present to start using these seven opportunities in 2018:
- Make use of the new Quora Video feature
- Don’t overlook established and newborn story-based social platforms
- Be on top of social newsfeed with live streaming
- Combine video marketing and customer support
- Keep an eye on the industry of immersive reality
- Motivate your users to generate content
- Focus on granular targeting
Have any ideas or noteworthy case studies on startup video marketing to add? Share with us in the comments!