The Future Of Commerce Innovation Is Coming To Amsterdam

The Future Of Commerce Innovation Is Coming To Amsterdam


From 500 international applicants, Startupbootcamp Amsterdam selects the 10 best startups to participate in the three-month innovation growth program in Amsterdam


Amsterdam, 18 January 2018 Startupbootcamp Commerce, the leading global startup accelerator focusing on E-Commerce and Retail Industry, has kicked-off their 2018 program with two exciting selection days.


The Netherlands has attracted the attention of a lot of international startups within the Commerce industry. The country is home to prominent commerce companies like Ahold,, Coolblue, and, and has world-class skills in consumer-focused innovation. As a result, foreign startups seek to come to Amsterdam to accelerate their growth and validate their business propositions before scaling on a global level.


18 startups from all over the world (including UAE, Pakistan, UK, Denmark, Italy, Spain, the Netherlands, Romania, Belgium, Ukraine, Turkey, Latvia, Slovenia, and Poland) have taken part in Selection Days on 16th and 17th of January at B. Amsterdam coworking space. They went through a vigorous screening and evaluation process in front of over a hundred mentors and partners of Startupbootcamp. The top 18 companies were chosen out of 500 international applications. During a 4-month selection process, they were thoroughly screened. This included pitching to program partners, mentor feedback sessions and a lot of Skype calls. It gave the startups the chance to showcase their products, services, and solutions that will enhance commerce and retail innovation.


The selected teams will now go through an intense 3-month acceleration program of workshops, one-to-one sessions and events, starting off on 19th of February and ending with the Demo Day in front of hundreds of startup and tech influencers, mentors, partners, and investors on 17th of May 2018. They will be mentored by a network of entrepreneurs, top executives, and investors, and will have access to leading commerce companies in the Netherlands to validate and scale further. They will receive free office space, €15K seed money and support from Startupbootcamp partners, such as Amazon, Cisco, Ahold Delhaize, PwC, America Today and Rabobank, as well as over €500.000 in partners service and access to a network of Angels and VCs internationally for potential further investment opportunities.


Selected teams for 2018 cohort are:

Ernst Hoestra, Managing Director of the Commerce program commented: “Retail sector represents one of the essential drivers for the Dutch and European economy. The selected teams are on the verge of some of the most exciting areas of commerce growth and innovation. At the same time, we’re also glad to be supporting more female and emerging market founders.“


Hoestra also emphasized the importance of corporate startup collaboration supporting this innovation: “Our accelerator program is a great example of how we bring together the industry and tech startups and guide the process of corporate startup collaboration. We offer our partners the opportunity to combine their deep expertise in the commerce industry with agile companies offering exciting new ideas. Together we can provide novel solutions for the commerce industry of the future.”


After graduating from the program in May, the startups will put their names in the spotlight of the Commerce sector and join in the Startupbootcamp Global Alumni growth program, which connects close to 600 startups worldwide.




Notes For Editors

For more information about this press release, contact:

Eva Bandelj


Images, Logos, and Dutch & English version of the press release:



About Startupbootcamp Commerce

Launched in 2014 in Amsterdam, Startupbootcamp Commerce is a leading global accelerator focused on the innovation in the commerce and retail industry. Supported by a strong network of major corporates, as well as an extensive mentor, investor, and alumni group from all over the world, Startupbootcamp Commerce is a part of the global award-winning Startupbootcamp, a network of industry-focused startup accelerators. For more information visit here


Twitter: @SbcCommerce



About Startupbootcamp

Founded in 2010, Startupbootcamp is an award-winning global network of industry-focused accelerator programs. With 20+ programs in Europe, Asia, North & South America, MENA & Africa, selected startups gain access to the most relevant mentors, partners, and investors in their industry. For more information visit:

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List of Top 18 Companies Attending Selection Days

3D Click (Spain)

Lean packaging design through online collaboration in 3D, AR & 3D printing. Enables customizing a prototype and validating in the point of sale in less than a minute.

Apprz (Netherlands)

Helping E-Commerce retailers monetize their customer’s wishlist with retargeting of Facebook Messenger.

Bundleboon (Netherlands)

Online personal shopping service for childrenswear.

DEKO EKO (Poland)

Converting waste into precious objects, through an E-Commerce and business platform, which connects upcycling with people and companies.

DiamanteDesk (Ukraine)

An open source customer support solution that meets unique business requirements. Reliable, flexible, scalable and extensible.

GoSherpy (Italy)

A Digital Piggy Bank for saving real money towards specific personal spending goals.

HalalGuide (UK)

A global digital ecosystem for halal-conscious as well as related areas of interest.

InMutual (Netherlands)

Enabling users to discover and utilize their full network by mapping their shared experiences with others (e.g. conferences, events).

Jetlink (Turkey)

Chatbot builder providing communication services to e-tailers capturing 2-way communication and machine learning capabilities in one.

MobieTrain (Belgium)

Mobile training platform used to boost sales through scientific techniques. It enables employee engagement with gamified learning.

Orbit (Pakistan)

Augmented Reality based educational application which aims to nurture the creativity and curiosity in pupils at schools.

PointCheckout (United Arab Emirates)

A payment gateway for loyalty points, allowing consumers to spend their reward points on any online store and bringing online merchants a new set of online shoppers.

PredictLeads (Slovenia)

Subscription-based sales intelligence tool that helps sales teams find new leads and prospects and close more deals.

Smartech Group (Spain)

Augmented Reality (AR) app for Tourism and Food & Beverage Industry.


Virtual Sommelier App that interacts with customers, asking them simple questions to determine their taste profile, and recommends the right wine based on an AI algorithm.

Whispr.AI (Denmark)

A hands-free, conversational, smart instruction tool, delivered to the workforce while they work on the task at hand.

Wongo (Spain)

A platform where users can easily upload their products in all the secondhand marketplaces and have a single access point.

Zeew (Latvia)

Delivery service for packages where anyone can use their own vehicle to transport goods around the city.