FoodTech Mentor Spotlight: Bruno Meireles de Sousa

FoodTech Mentor Spotlight: Bruno Meireles de Sousa

02-Nov-2017 by Martina Monaco

The Startupbootcamp Mentor Spotlight is a series of interviews profiling inspiring stories from our extended network of mentors at Startupbootcamp FoodTech Rome. Today, the spotlight is focused on our mentor from Portugal, Bruno Meireles de Sousa.

Bruno is an expert in accelerating global growth in new and existing businesses and has a unique technology-to-commercial knowledge. He is an entrepreneur – founded startups in Augmented Reality and Data Analytics -and is a startup advisor & mentor in Business Strategy, Marketing, Go-to-Market and DLT’s/Blockchain for several incubation and acceleration programs in Europe.

Bruno is a high performing executive, with 20 years’ experience as a global business leader who has succeeded in delivering significant results and business change in B2B & B2C across multiple cultures, multiple sectors (Technology, Agriculture, Food, Energy, Commodities and Institutional) and based out of multiple locations (Portugal, Spain, The Netherlands, United Kingdom, Germany, China, Malaysia, Bahrain and Switzerland).He holds a Ms in Industrial Engineering, an MBA and is a Ph.D. candidate in Strategic Management with a research focusing in DLT’s/Blockchain. He is fluent in 4 languages and is currently based in Geneva/Switzerland.

M: “So, Bruno what brings you to Startupbootcamp FoodTech? Why did you choose to join Startupbootcamp FoodTech as a mentor?”

Martina, SBC is one of the most prestigious acceleration programs in the world, it is a pleasure for me that Peter Kruger, MD od the program, invited me to be a mentor in the SBC FoodTech Rome.
I am presently mentoring for 3 incubation programs in Europe apart from my normal activities as consultant and advisor, 1 in Lisbon for AgTech, 1 in London for FinTech and SBC Rome. I am very happy for being able to help projects to grow either in an incubation or acceleration point of view and being able also to share my experience with founders and their teams across Business Strategy, Marketing, Go-to-Market and DLT’s/Blockchain.

M: “What do you look for in an early-stage foodtech startup and what is the most critical aspect to get an investment?”

The most important aspect is to have a good feeling and a good first impression about the startup. After, through my experience and a detailed analysis, I look for the business idea&strategy, the commitment and vision of its founders, the monetization models, the potential of replication and the execution capabilities. Nevertheless, the most important factors are the simplicity of processes and “Learnability” of the founders and the team.

M: “As an expert on marketing, innovation and digital transformation how could you be a value added for the team?”

In my function as a mentor, I always try to challenge the teams through a positive angle and identify the gaps to deliver short-term goals but also to be prepared for long-term objectives. A startup is like a marathon and founders sometimes are geared up for a 100 meters race!
The application of lean concepts allows you to identify competencies and processes in fault. It is important also to understand who is your customer and what is his needs and who are your competitors through the use of concrete Marketing tools. Understand and define the different levels of conversion and concrete metrics across your processes, including levels of innovation, will lead a startup to a better chance of success. As Drucker said “ Entrepreneurship is the managerial process for creating and managing innovation” to which I would add the concept of “Learnability”, which is essential to approach the constant Digital Transformation world we are living nowadays.
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