Our Startup Spotlight this week is AIMO.
AIMO has invented a technology that combines artificial intelligence (AI) and 3D camera sensors to measure and analyze human movement. The solution can disrupt a number of industries by replacing human expert movement analysis with automated scans.
Can you introduce yourself?
Desiree: My name is Desiree. I’m COO and co-founder of AIMO.
Danny: My name Danny Dressler, I’m the co-founder and CEO of the company AIMO
What does AIMO do?
Danny: AIMO is doing an automation of movement analysis. So we use a 3D camera technology to assess your movements, score them, and give you automatic recommendations and results.
Desiree: We provide automated movement analyzers in order to predict injuries so you get automatic recommendations and results and get feedback from the information of your health condition.
What advice would you give to future entrepreneurs?
Danny: To future entrepreneurs, I think from a bootstrapping point of view—assuming that they don’t have rich parents who can push them with money—I would say from the beginning see it as a marathon and not a sprint. It’s very easy to think that you’re almost there—you’re almost always there—but you don’t know how far you actually are. So basically to just not give up.
What is one thing you’ve learned so far in the program?
Desiree: so much actually. But that there are a lot of opportunities out there. And that it’s a challenge to figure out what opportunities you should go for, and it’s really tough. I think it’s important to be able to understand what opportunity to focus on and when.
Danny: I think for me, it’s easy to say that you need to focus. But it’s very important to have the big picture so you you’re very sure that the thing you’re focusing on is the right thing. And that’s why it’s been so good for us, because we have the missing piece of the insurance world, and we could position our offering in the health world, and now we know what we need to focus on after the program.
If you could have one superpower, what would it be?
Desiree: I would love to fly.
Danny: I think it would be very adaptive. Like not that I change myself all the time, but able to understand my environment at all times.
How is AIMO changing insurance?
Danny: AIMO is giving the insurance world, especially the health insurance world, the opportunity to have control over the complete health claims process. Biometrification of all the clients—so the assessments and decisions that are being made today, which is obviously not the case. So it basically removes the uncertainty from that ecosystem.
Is there something quirky about your teammate?
Danny: Certainly there is, but I don’t know if I can say it on camera.
Desiree: Danny is really bad knowing what months have how many days—so which months have 30 days and which have 31.
Kristin: You don’t know the knuckle trick? Have you taught him that?
Desiree: No, because that’s like my superpower. *laughs*
Danny: That’s very true actually, I’m very bad at those things.
Kristin: I’ll teach you the trick afterward; it’s very easy.
What is your ideal job or are you doing it now?
Desiree: I’m on my way. My ideal job, is to take care of our customers throughout the entire journey. I think we’re on our way with the first customers.
Danny: I think I’m doing it now. I love what I do. Sometimes, I could have a bit more money for it, but we’re working on that as well. But in the future, I want to work even more with innovation so whether it’s within new product lines or new technologies within the company.