Weekly InsurTech Startup Spotlight: Sharenjoy, insuring entertainment experiences

Weekly InsurTech Startup Spotlight: Sharenjoy, insuring entertainment experiences

30-Mar-2017 by Kristin Bell

Our Startup Spotlight this week is Sharenjoy.

Sharenjoy is a crowdsurance for millennials attending entertainment events. Sharenjoy insures experiences at low cost and on the go.

Can you introduce yourself?

My name is Alberto Mera, I’m the CEO of Sharenjoy Europe. We were born in Spain as Sharenjoy, and now we are here expanding our business, hence Sharenjoy Europe. Alongside me, there is Mattias who is the COO of the company back in Spain, and Paco who is in charge of Marketing back in Spain as well.

What does Sharenjoy do?

We insure experiences. We realized that no one insurers experiences. Customers buy tickets for something, such as live music, which is our main focus at the moment, and if they miss this event, they may get their money back, but they miss out on the experience. So we are insuring these experiences and eliminating FOMO (Fear Of Missing Out).

What is your favorite thing about your job?

My favorite thing about my job is that I get to meet so many people and talk about our idea all the time, so we get to refine what we’re doing every single day, and improve upon that rhetoric. I enjoy that.

What’s something you’ve learned since you’ve been here in the program?

Stories are cool, but numbers are even better. That is one of the main things I’ve learned. As a newborn startup, it’s all about the story, but then when you start growing, and going into other markets, numbers start to be really important and relevant.

Why did you join a startup?

I joined this startup because I missed out on an experience more than once and you don’t want to go through that. And the possibility of insuring an experience and providing customers the opportunity to relive that experience doesn’t exist, so I find this an exciting space. I like communicating ideas, so Sharenjoy wanted me to communicate their story and talk about their story, and to basically improve the story, and that’s why I’m here.

What did you want to be when you were younger?

I wanted to be a tennis player.

Kristin: A tennis player? Cool. Do you still play?

Alberto: No. I played for a long time, for about 11 years and was playing competitively. But at some point, younger kids were playing better than me, so I had to make a decision.

What is your ideal dream job?

My ideal dream job is to tell stories that help people live better lives. So communicating and helping others improve on whatever they are doing in their lives.

Kristin: So you want to be a storyteller that can inspire and encourage other people?

Alberto: And ideally create their unique stories that can attract a lot of people.

Pizza or pasta?

I’d say pizza, but I don’t really eat carbs.

Kristin: *laughs* Okay, then what is one food you could not live without?

Alberto: Jamon. Do you know what jamon is?

Kristin: Ham.

Alberto: Yes, but it’s not “ham”, it’s jamon. It’s different.

Are you a morning or a night person?

Night person.

Kristin: Why?

Alberto: I don’t know. Morning doesn’t work. I wake up, and I’m not myself until like 5 or 6 hours pass…and two coffees.

What is something you want to achieve in your lifetime?

Let me think about it. There is one thing that I would like to have at some point, which is a really cold and really small swimming pool. Like only big enough for one person and really really cold, so you can jump in and get super cold and then get out. Because I love to take cold baths, but it’s always a mess to go and get ice and bring it back.

Kristin: That’s an interesting one. Maybe because you come from Spain where it’s hot?

Alberto: Maybe because I’m weird? I want a really small and ice cold bathtub. I’ve seen it once. You just go in and come out. And you’re cold! It’s great.

You can learn more about Sharenjoy here and follow their journey on Twitter.


Kristin Bell

Global Head of Marketing, InsurTech
Startupbootcamp InsurTech and Hartford InsurTech Hub