The Real Startupbootcamp Experience- SBC E- & Mcommerce- Week 5

The Real Startupbootcamp Experience- SBC E- & Mcommerce- Week 5

28-Nov-2014 by Anna-MariaChatzidaki

What happens to those startups who actually make it to Startupbootcamp? Well, here is yet another blog of “The Real Startupbootcamp Accelerator Experience” series so that you can better understand how we work to accelerate those amazing 10 startups who make it to our program.


We kicked off week 5 with a couple of very interesting workshops. Our very own Entrepreneur in Residence, Steven Furnee was here to consult the teams about the hiring process and the various recruitment tools they can use to simplify and help them make the right choices.

Also serial entrepreneur & investor Bas Kuntz gave a valuable workshop where he shared some guidelines on how to manage fast international growth with limited budgets and resources which was particularly valuable for many of our teams as you can imagine.

Last, Boudewijn van Nieuwenhuijzen, Head of E-Commerce at HEMA gave a workshop on Online Marketing. In online business these days, there is only one mantra: ”the winner takes it all”. This is easy to say, if you’re a winner already. World domination awaits those how have the best message to tell, not (only) the ones who tell it in the best way. Boudewijn shared facts, figure and tips on how to spend your Marketing budget wisely when you are a startup.

Of course, most of the teams were particularly excited about the Google Day we organized for them.

We spent a day at Google’s HQ in the Netherlands where we had the chance to watch very interesting presentations from Googlers like Jasper de Valk who talked to us about the story behind building Google. Martin Strub-Hidalgo shared his tips on how to use Google Metrics to track your success whereas Matt Feigal talked about API’S and scalability. Afterwards, the startups had the chance to talk with the Googlers 1-on-1 and brainstorm about all the different aspects of bringing their business on the web. Of course, we enjoyed some drinks after this intense but very creative day!

Coming up, on week 6 our first big event towards DemoDay took place. “Investor Sneak Preview I” gave the chance to our 10 startups to pitch in front of a full house of potential investors, present their business proposition and get to know them over a drink. This event kicked off a series of pitching events we organize to prepare our startups for DemoDay and is therefore a very important experience as they see how much there is to learn and practise to refine their pitch.