For the last couple of days we’ve had mentor and Lean Evangelist Kees van Nunen giving workshops and inspiring the future giants in Copenhagen at Startupbootcamp Mobile. We sat down with him and asked a simple question: “What would be the 3 most valuable startup books you would recommend to every entrepreneur and why?”
Here is the list that Kees came up with:
Topic: Business development
Why you should read it: Hands down – Lean startup methodology currently is the way to develop successful business. Build. Measure. Learn. Sounds easy, right? Well, real life tends to disagree. If you haven’t read this book yet, fancy yourself with a valuable investment of time – read it.
Inspirational quote: “The only way to win is to learn faster than anyone else.”
Average reading time: 6 hours
Topic: Customer development
Why you should read it: This book is currently the single best book about customer development. It simply fits perfect into our fast paced entrepreneurship environment and it does a tremendous job encouraging us to challenge ourselves and to shred the delusions we have about our company. Save your time by learning how to ask the right questions to find out if your business is as good as your mom sincerely claims it is.
Inspirational quote: “Every time you talk to someone, you should be asking a question which has the potential to completely destroy your currently imagined business.”
Average reading time: 2 hours
Topic: Product management
Why should you read it: We’ve all heard that data collection and data analysis is important – but where should we put our focus? What exactly should we measure? By which means should we measure it? The book answers these and many other invaluable questions regarding analytics. A deeper insight on the Measure-part of the Build-Measure-Learn loop.
Inspirational quote: “If you measure something and it’s not attached to a goal, in turn changing your behavior, you’re wasting your time.”
Average reading time: 8 hours
What is your opinion on these books? Would you prefer something by Steve Blank? Leave a comment below and let us know!