19/04 Affiliate Marketing & Online Sales with Michael Ossendrijver from DQ&A Media Group
Michael Ossendrijver, co-owner and Business Development director at DQ&A Media Group, joined us on Friday all the way from LA to teach us about Affiliate Marketing and Online Sales. Here are some of the most important do’s and don’ts to get your message across:
“Analytics are key, be very smart with your money and creative, especially if you are a startup.” “Don’t measure just conversations, measure what you can!”
“Set up early stage landing page optimization which is easy and cheap.”
“Keep acquisition and conversion in mind in every part of your design, registration flow and funnel.”
“Search is nice, but reach is not everything. Know where your consumers are online, know what they do and what they talk about.”
“Some of the traffic also comes from mobile devices. Mobile clicks cost less, so make sure you have a mobile optimized website.”
“If you have a b2b proposition, start writing blogs and pushing them out! As soon as you have something, share it, especially if you have data.”
“For b2c, consumers want to be entertained, so get as creative as you can. Know what your user does, before you start anything. Where do your consumers go online?”
“B2b2c – look into the anchors and hooks to show your client that there is also potential for revenue, find the marketing hooks that they can connect to.”
“Email marketing is great if you do it the right way. Just send relevant info, instead of a weekly newsletter, just because you said so.”
23/04 Pablo Valcárcel – Geosophic – 10 Mistakes That Nearly Killed My Company
Startupbootcamp Amsterdam alumni and CEO of Geosophic Pablo Valcárcel visited the SBC headquarter on Tuesday and taught the startups his 10 biggest pieces of advice, which he experienced while he was in the program. See here what he was dealing with:
1. The only three things you should be doing are: It is actually very simple; Building your product, talking to users and exercise and experiment a lot to improve.
2. Indeed there is such a thing as too much mentoring: You are the one who is taking the action. Of course the mentors have a lot of knowledge but keep in mind to use them punctual and within their field of expertise and do not use every mentor all the time.
3. Lean is about validation and not building ALL the stuff: Don’t be the startup, which wants to do it all alone. It is better to have a 10.000 customers by working with partners than only a 100 and doing it all by yourself. And validate everything you build before you are building the full version.
4. Don’t ignore the whole point of having a great website: Sometimes you are so eager to build your product, that an up-to-date website only seems to be an additional marketing hassle. The truth is: It is a great sales lead generator, hence always keep a simple but efficient website up to date.
5. Don’t behave like a Rockband: Keep things in perspective and do not argue about every little issue. Rather help and support each other than showing off your ego.
6. Don’t have the wrong idea about how Demo Day works: It is not only demo day itself but also about gaining interest from investors the weeks before and even more importantly the months after the program – because in this months you are “hot”!
7. Don’t believe he’ll change for you: No investor will ever change for your startup. Consequently, if you have the feeling it is going nowhere for months, start quitting the conversation. Remember: He is not changing for you!
8. Realizing your true value: Everyone of you could earn easily 50k € p.a. at a corporate! Remember that when you are working on your project with almost no salary for months or years. Do the math and know your value when you are talking to investors, who are claiming that they take all the risk, when they are investing in you.
9. Not letting go of your accelerator program: You can impress the big investors at home much more by telling your story of going abroad. So take advantage of your local accelerators connections but never forget that you build a great reputation in your home country by going through such a program in a foreign country.
10. The fourth thing you should be doing?!: Try to keep the balance. Remember to work hard during the three months in the program, but never forget your family, friends and loved once.
24/03 Phuong Do – LayerGloss – Mentor Management
On Wednesday, SBC Amsterdam Alumnus, Phuong Do held a session on how to manage mentors. In every acceleration program, the startups have a large number of mentor sessions. As the days goes by, managing and updating those mentor could become a difficult task.
According to Phuong, a mentor session is like a date. The mentors want to hear about you afterwards. In order to do that you need structure and planning. The sooner you start the better.
So, how do you do mentor management? Here’s Phuong’s tips:
1. Research! If you’re planning to get in a acceleration program, research all the available mentors. Don’t wait for the start of the program to meet the mentors.
2. Have individual mentor sessions with the mentors you think it best fit your team.
3. Select the mentors that add more value to your startup asap. Ask them if they want to be your lead mentor.
4. You are in control: Let them know WHAT lead mentor means to you and WHAT do you expect from them.
5. Divide the lead mentors into categories of mentorship you need (Sales, BizDev, Investment…). Keep your roadmap in mind. When you’ll be needing that specific mentorship?
6. Setup thematic sessions with the mentor groups. If they have different opinions, they will discuss about it and you get more value from that.
– Tell the mentors WHY they are there and WHAT do you expect from them.
– Set a end time for the session. Try to get a conclusion of the topic.
– Make a nice invitation!
7. Plan ahead: If you go to a session knowing what you want from the mentor you get the most of it.
8. Always have a follow up with the mentors. They are interested in your progress.
*Update your other mentors on a weekly basis. Send them a personal e-mail. Try to ask specific questions to keep them engaged.
* Investors should be updated as well! They are interested to know about your progress, how do you handle failure (there’s no shame in admitting that) and if you can change fast.