Mobilio is a local initiative showcasing new apps for iPhone, iPad, Android and HTML5. In partnership with the news agency Mediafax, Business Magazin and Go4it.ro they have rewarded this year the Best Mobisite, the Best use of location services, the Best Game, the Best Entertainment App, the Most Innovative App and the Best use of Mobi-Advertising. These categories touch through diverse apps all that seems important and useful for our every-day life.
Their concept for the Best Mobisite is simple, yet attractive: changing the mobile web apps rules and redefining excellence standards, and we’re happy we’ve managed to rise to this challenge. The jury was composed of Microsoft, Google and McCann representatives, who all thought our app is a step forward in the mobile web apps sector.
The First Aid Lesson app is part of an ING Assurances project, in collaboration with the MaiMultVerde association, SMURD and a local television station – Pro TV. As its name implies, the app is intended to help people who don’t necessary have medical training, to manage any kind of medical problem, giving fast and practical advice. The app is also available as an iOS(iPhone, iPad) and Android smartphones/tablets native app.
The project was broadcasted on the TV screen for almost a year by Pro TV (the most important Romanian television station) and one of the show’s hosts was the founder of MaiMultVerde, Dragos Bucurenci. Its starting point was the idea of a greener and ecological future, for which all of us should be responsible by making changes in our daily life. MaiMultVerde (which literally means “More Green”) is promoting a responsible attitude for every single one of us by managing many projects, gathering volunteers and developing all kinds of campaigns for keeping the present as clean and natural as possible.
The award comes to confirm that HTML5 is not only an alternative for the native-apps, but also an important step in the development of the mobile web. Big publishers such as Financial Times, NY Times and even Amazon with their Kindle Cloud Reader are constantly promoting the Open Web & HTML5. These publishers are already offering a social reading experience to their users on the mobile web.
That’s exactly what we’re doing with our mobile content distribution and monetization platform, Appticles.com: helping small and medium publishers to better reach and target their mobile audience by creating, distributing and monetizing their own mobile HTML5 app. Seeing how we always strive for excellence, the award from Mobilio doesn’t come as a surprise, following the natural path created by the Journalism.co.uk mobile web app, one of this year’s finalists for Mobile Premier Awards in Barcelona.
Those been said, we support cleverness and intuition and encourage every publisher to take advantage of the Open Web through our HTML5 web apps! It is a winning deal for sure!