Startupbootcamp Berlin accelerates with Mercedes-Benz, HDI and Bosch

Startupbootcamp Berlin accelerates with Mercedes-Benz, HDI and Bosch

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startupbootcamp logo

Startupbootcamp Berlin accelerates with Mercedes-Benz, HDI and Bosch
Start-up program focused on Mobility, Connectivity, and Big Data


Berlin, Germany, 16 April 2013 – Startupbootcamp Berlin is partnering with Mercedes-Benz, HDI group and Bosch. Under the name “SBC2Go”, all partners support a selection of young start-ups in a 3-month-program not only in financial terms but especially with know how, experienced mentors as well as marketing and communication measures. This year the focus areas are Mobility, Connectivity, and Big Data.

From hundreds of worldwide applicants, only ten promising start-ups with technological backgrounds will be chosen. Teams will each be given EUR 15,000, free office space, the support and the access to a global network of mentors in order to bring their visions to reality. The program will end with an “Investor Demo Day”, where the start-ups present their business models to potential venture capitalists.

The global brands Mercedes-Benz, HDI and Bosch are cooperating with Startupbootcamp to tap into the open innovation movement driven by early stage, nimble start-ups which are often below the radar of global companies.

Dr. Frank Spennemann from Business Innovation; the Daimler lab for innovative business concepts, is project manager for the participation of Mercedes-Benz at Startupbootcamp Berlin: “Business Innovation is a diverse team of technical and business managers based in Stuttgart, Beijing, Sao Paolo, Palo Alto and Buenos Aires. They focus on discovering profitable new ideas and learning in the process. Partnering with Startupbootcamp Berlin will accelerate our access to innovation and will plug us into an impressive community of alumni, mentors and investors. At the same time we support start-ups in developing business ideas and increase their market value. Due to our global presence we can open doors to new markets.”

With Mercedes-Benz, Daimler produces high-end vehicles and also develops success stories like the free-floating car sharing service car2go which already has over 7,000 vehicles in 18 cities on the road in Europe and North America.

Gerhard Frieg and Gerhard Heidbrink are supporting the project for HDI group. Frieg is a member of the Board of Management for HDI Versicherung AG, and is responsible for Product Management and Marketing. Heidbrink is a Board Member of HDI Gerling Industrie and among others responsible for the area of motor insurance. HDI and HDI-Gerling Industrie are part of the Talanx Group, one of the major insurance groups in Germany and Europe with a premium income of EUR 26.7 billion (2012) and more than 22,000 employees.

Gerhard Frieg of HDI states: “HDI has become established as one of the leading b2b2c providers in the German market for motor insurance with strong ties to the automotive industry. This facilitates our integration within the value chains of our partners and our customer services undergo a rolling program of continuous improvement. Today, one of the focuses for the value chain in insurance business is digitisation, for example in conjunction with insurance concepts based on telematics. Mobility, connectivity and big data are a top priority in this environment.”

Gerhard Heidbrink says: “HDI-Gerling has more than a hundred years of experience as an industrial insurer. In Germany, we are among the leading providers of complex insurance solutions for industrial customers and corporations. We support our customers in more than 130 countries around the world, not only with customized insurance products but also with an extensive consulting and customer service. This also applies to the area of fleet insurances. Topics such as mobility, data networking and IT-based driver assistance systems have already found their way into this field. Therefore contributing to Startupbootcamp is very important for us.”

The partnership with Bosch is led by Dr. Claus Schmidt. Dr. Schmidt is managing director at Robert Bosch Venture Capital GmbH which has invested in 14 start-ups since it was established in 2008. The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and consumer goods. “We have world-class challenges and world-class engineers working to solve them,” said Dr. Schmidt. “Over the last 20 years, Bosch has invested around EUR 50 billion in its own research and development activities. More than 42,000 men and women work in R&D at 86 Bosch locations worldwide. Software development for the interconnection of devices and systems is now a focal point of research and advanced engineering work at Bosch. The internet of things and services gives rise to a large number of new business models, which will form a network of extremely diverse services. Bosch intends to exploit this potential for growth.”

“The future of the internet has many names: web 3.0, sensor web, cyber-physical systems, machine-to-machine (M2M) communication, ubiquitous computing, the internet of things and services. All terms refer to the same principle: the practical and intelligent networking of the elements of our everyday lives, and thus, linking the physical with the digital world in order to develop new services that enhance the quality of life,” says Dr. Claus Schmidt.

Startupbootcamp Berlin is led by Alex Farcet, who co-founded Startupbootcamp and launched its initial program in Copenhagen in 2010. Mr. Farcet comments on the partnership with Mercedes-Benz, HDI and Bosch: “This is a game changer for the Berlin program. We now have the resources and global reach to have an impact on innovation in the fields of Connectivity, Mobility and Big Data. Startupbootcamp has always actively engaged with corporate partners, who are not only a key source of mentorship and distribution power, but also potential customers and even buyers of our start-ups. I am particularly excited about the reach our new partners bring to the table. Collectively; Mercedes-Benz, HDI and Bosch have well over 10,000,000 likes on Facebook, and they have passionate followers who care deeply about their products. Therefore, Facebook is a strong platform to communicate to innovators and entrepreneurs who want to accelerate their start-ups with Startupbootcamp in Berlin.”




Applications for Startupbootcamp Berlin are open until June 2nd, 2013. Start-up teams can apply on the Startupbootcamp website:

The program runs from August to October and concludes with an Investor Demo Day.

Contact details

Alex Farcet – Managing Director
+49 (0) 173 269 4653

Dr. Frank Spennemann
Senior Manager
Daimler AG
Business Innovation

Gerhard Frieg
Member of the Board of Management
HDI Versicherung AG

Gerhard Heidbrink
Member of the Board of Management
HDI-Gerling Industrie Versicherung AG


Robert Bosch Venture Capital
Dr. Claus Schmidt

Managing Director
Robert Bosch Venture Capital GmbH