After studying journalism Ruud Hendriks (1959) started his career as a DJ on board legendary pirate station Radio Caroline. At the age of 20 he got his first opportunity as a TV-reporter and with public broadcaster Veronica. During a 9-year period Ruud anchored many Dutch TV programs mainly on news, current-affairs and sports.
He initiated the first non-stop Newsradio format in the Netherlands and several innovative TV formats.
In the late eighties Ruud became a co-founder of Sky Radio and Radio 10. In 1989 he wrote the business plans for TV stations RTL4 and RTL5 and became their first program director. Under his tenure RTL became the market leading TV broadcaster in the Netherlands.
In 1992 Ruud became President of NBC Europe in Londen and transformed Superchannel into NBC Superchannel and finally into CNBC Europe.
Back in the Netherlands where he became an executive member of TV-production company Endemol Entertainment. When Ruud joined in 1994 the company operated in 3 countries, when he left in 2001 Endemol had subsidiaries in 21 countries. Market value grew from 135 million Euros’ to 5.3 Billion.
During his stint at Endemol he was responsible for all its online activities, international expansion and distribution. Amongst others he developed the online business model for “Big Brother” making Endemol the most profitable online company of the Netherlands in the late nineties. He played a key role in Endemol’s I.P.O, the start of failed sports channel Sport 7, and the 2000 take over of the company by Telefonica from Spain.
After Endemol Ruud accepted several supervisory board positions at Eyeworks TV, Dutch bank Theodoor Gilissen and a member of the advisory boards of BSUR (ad agency), MAS Services, AIMgen (neuromarketing) and Mobitto (mobile sales).
Ruud is a regular speaker about innovation and media at seminars and host of two weekly current-affairs programs at BNR Newsradio.
Ruud is a co-founder of Startupbootcamp Amsterdam and Startupbootcamp Global.