The Eye Tribe (formerly Senseye) appointed "Cool Vendor 2012" & needs your input!

The Eye Tribe (formerly Senseye) appointed "Cool Vendor 2012" & needs your input!

05-Dec-2012 by Startupbootcamp

Startupbootcamp Alumni, Senseye has officially changed their name to The Eye Tribe and is appointed “Cool Vendor 2012” by Leading Analyst Firm, Gartner Inc! Check out their press release below. They also need your feedback for their new prototype of eye control for mobile devices. They show you how you can play Fruit Ninja with the eyes… now what other games should they enable for eye control? Let us know in the comments of this post or contact Sune directly!

Press Release

Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing.

Copenhagen, Denmark, June 15, 2012. The The Eye Tribe (formerly known as Senseye), a very promising technology provider in eye tracking technology for the mass market, has been selected with five other companies to be a “Cool Vendor” in the “Cool Vendors in Human-Machine Interface, 2012” report by Gartner Inc. Every year the Gartner Cool Vendors reports highlight interesting, new and innovative vendors, products and services.

The Eye Tribe develops software that makes it possible to control a mobile phone or tablet just by looking at it. By combining eye control with existing means of control like key press, touch, and tilt. The software uses low-cost off-the-shelf electronic parts that can easily be integrated into the next generation of mobile devices.

Investors and potential partners can get a demo of the world’s first eye controlled tablet for the mass market at the LeWeb conference next week in London, where The Eye Tribe has been selected for Tech All Stars, being among the 13 hottest start-ups in the EU. A sneak peek of the demo will be made available on our website today.

“People that are skeptical towards eye control on mobile devices, change their mind, when they try our mind-blowing demo”, says Sune A. Johansen, CEO and co-founder of The Eye Tribe. “Like Gartner, many vendors in the mobile space recognize our ability to make eye tracking available to the mass market, and that eye control is going to be the next big thing for interaction with smartphones, tablets and other electronic devices”. This vision is backed by leading mobile manufacturers and gaming companies.

About The Eye Tribe

The Eye Tribe is known for the award-winning Senseye software that enables eye control for mobile devices. To avoid confusion with BenQ’s Senseye brand The Eye Tribe has decided to change the name of the software to The Eye Tribe. The Eye Tribe technology can be implemented into a wide range of products from monitors, mobile devices, computers, gaming consoles and cars.

The Eye Tribe is founded in 2011 as a spin-off from the IT University of Copenhagen. The subsidiary Eyeproof provides a cloud-based analytics platform enabling large scale eye tracking data collection. CEO and co-founder, Sune A. Johansen has previously founded EYEFACT – a leading eye tracking consultancy in the Nordic Region.

To see more, visit


Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


CEO Sune Alstrup Johansen, Email – Mobile +45 40 300 793

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