In the press: "Digital segmentation without cookies" – Localsensor featured on Emerce

In the press: "Digital segmentation without cookies" – Localsensor featured on Emerce

05-Dec-2012 by Startupbootcamp

We’re glad to share with you that the SBC Amsterdam team Localsensor was featured in the May issue of Emerce – Dutch magazine about online business, media and marketing. The article explains the premise behind the company – providing digital segmentation without cookies.

Rob van Buuren and Jetze Beijma are working on the digital version of zipcode segmentation. Whenever someone is using a laptop, tablet or mobile phone, it is easy to determine where the person is located based on the IP address, WiFi or GPS signal. The main advantage of such segmentation is that it does not require the use of cookies, which many perceive as intruding on their privacy. Localsensor offers advertisers the possibility to advertize based on the exact spots where their target audience is located at the moment, for example at the Lowlands music festival or a beach on an above-average sunny day.

Startupbootcamp helps ambitious founders scale. Our global family of 20+ industry-focused programs supports startups with direct access to an international network of the most relevant mentors, partners and investors to help them scale.