Google Tools and Insights – Google at SBC Amsterdam

Google Tools and Insights – Google at SBC Amsterdam

05-Dec-2012 by Startupbootcamp

Martijn Geerlings and Mark Berendsen from Google visited the SBC Amsterdam office on Friday, the 1st of June to give a presentation about Google’s tools and insights.

The amout of information available online is vast but young entrepreneurs need to stay up-to-date with online traffic. Martijn and Mark presented and discussed the numerous Google tools which can assist in conducting brand-related research. Entrepreneurs ask themselves various brand-related questions and Google can help assist in providing the answers.

What are my consumers searching for? Are there any insights about when they search?

Think With Google allows to identify search trends over time, regional trends and brand associations, search trends and related terms. It also allows to analyze how many people search for a keyword of interest or what other keywords they use.

What are my consumers searching for? Are there any insights about when they search?

Google Alerts allows companies and individuals to stay on top of brand news by monitoring the Web for interesting content.

What are consumers interested in online?

Google Trends shows what keywords are trending and when. You can also use YouTube dashboard to check which videos are trending.

How are consumers engaging with my paid, earned and owned content?

Questions related to engagement can be answered by using insights from paid search copy testing, public YouTube video statistics, YouTube analytics or Google analytics.

How are consumers using their mobile phones?

Our Mobile Planet makes available mobile-related data. Select the mobile data you’d like to see across smartphone penetration, behavior, activities, commerce or advertising. Select the countries you’d like to compare. Filter by age, gender, usage. The data can be downloaded and shared. Ready to Go Mo helps answers questions related to Web-friendliness of a webpage. It provides information about why mobile sites matter for business, lets you see how your current site looks in mobile and helps to find resources which help build Web-friendly sites.

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