Startupbootcamp Smart City & IoT Amsterdam

About the Program

Startupbootcamp is the number 1 accelerator in Europe. Startupbootcamp will innovate the Smart City & IoT ecosystem by providing the most promising startups in the “Smart City & IoT space” (see our focus areas below). This means that we realize together with the selected startups in 3 months what normally would take you 18 months. Sounds impossible? Take a look at what our 200 startup alumni have to say about us. Over the 3 month program, 10 selected high potential startups and 1 Startup in Residence will accelerate their companies with the help of our team of world class entrepreneurs which include :

  • founders of Startupbootcamp Global and serial entrepreneurs Patrick de Zeeuw, Ruud Hendriks & Marc Wesselink;
  • 150+ mentors from startups & companies like Cisco, TomTom,  ING, Schiphol Group, PwC, Amazon, Google Cloud Platform, Intel and many more;
  • 1.000+ angels & VC’s like Accel, Endeit, Earlybird, Sunstone, Google VC, Cisco VC and many more.Big City Infographic2

Key Focus Areas


Open Data

Smart Health

Smart Building

Urban Planning

Waste Management

Smart Home

Smart Mobility

Smart Retail

Smart Government

Smart Grid

Smart Energy

Smart Agriculture

Smart Production

Why join the program?

3-Month Program

An intense 3-month program designed to support entrepreneurs scale their industry-changing technology businesses.


Expert-led sessions covering all scaling fundamentals - from business model canvas, lean methodology to fundraising

Corporate Partners

Connections to the leading corporates in your industry for pilot projects, partnership opportunities, and as customers

Global Network

Unmatched access to a global network of mentors, corporate partners, industry experts, and alumni across 40+ countries

Tailored Mentorship

Over 1000 carefully selected mentors from the Smart City & IoT industry who provide hands-on support and valuable introductions

Coworking Space

Free desks for your entire team in a dynamic coworking space for the duration of the 3-month program

Living Expenses

€15K in cash per team to cover living expenses during the program

Perks & Discounts

More than €500K+ in exclusive partner deals from leading technology providers such as Amazon, HubSpot, SendGrid, and others

Alumni Growth Program

Continued post-program support far after the 3-month program through annual alumni only events, deals and tailored introductions

Industry Events

Exclusive opportunities to take part in leading Smart City & IoT conferences and events

Investor Access

Meet most active VCs and Angel investors in your industry from around the world

Demo Day

A day to celebrate your achievements during the program with 400+ investors, corporates, mentors and press attendees

Ideal Test Market

Amsterdam has a vibrant startup ecosystem. As one of the top 5 best places in the world to live and do business, with a high proficiency of English speakers Amsterdam is among the most attractive startup hubs in the world. The Netherlands is the ideal test market to trial new technology and understand customer needs and wants. The country has a technology oriented public, plus fast and reliable connectivity. The Dutch are also early adopters and are straight-forward with their feedback. Top that with access to capital, a favourable legal and fiscal climate and a capital that is profiling itself as a leader in smart technologies and you understand why you should apply now!

Startupbootcamp NXT

Upon completion of the program, startups will gain access to our extensive Global Alumni network. Furthermore, teams will be invited in our 'SBC NXT' Alumni support program, through which we provide 8 relevant Alumni services throughout the lifetime of the startups and beyond.

What we ask in return

We ask for 8% equity ownership in every startup.

Startupbootcamp Smart City 2016 Demo Day Video

Download Shareholders Agreement


The Startupbootcamp office is the 750 m2 office in the B.Amsterdam building. The former IBM office-space in Amsterdam has been completely renovated will be hosting us on the third floor. The building is a multidisciplinary space for innovation, culture and entrepreneurship that fosters inspiration and creativity. B.Amsterdam is swiftly becoming the startup hub of the city of Amsterdam, a place any startup would like to be! B.Amsterdam - Johan Huizingalaan 763a,1066 VH Amsterdam Map

Startupbootcamp Smart City & IoT Amsterdam Team

Patrick de Zeeuw

Patrick de Zeeuw

Ruud Hendriks

Ruud Hendriks

Marc Wesselink

Marc Wesselink

Managing Director
Edwin de Zeeuw

Edwin de Zeeuw

Managing Partner
Alejandra Buitrago Montoya

Alejandra Buitrago Montoya

Head of Operations
Jeroen van den Bosch

Jeroen van den Bosch

President International Business Development
Edith Jacques

Edith Jacques

Happiness Manager
Giovanni Vaccari

Giovanni Vaccari

Creative Lead
Natalia Sakmarova

Natalia Sakmarova

Marketing Lead
Floreska Olmberg

Floreska Olmberg

Margarita Racheva

Margarita Racheva

Operations Assistant & Events Coordinator
Wilson Rainho

Wilson Rainho

Head of Scouting
Bastiaan Oosterman

Bastiaan Oosterman


Questions about Startupbootcamp Smart City & IoT Amsterdam?Contact us

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