Startupbootcamp E-commerce

Only 83 Days Until Demo Day

About the Accelerator

With 3 billion people predicted to be online by 2025, Startupbootcamp aims to innovate the E-commerce ecosystem by providing the most promising startups in the world with a top-notch accelerator program based in Amsterdam.

During our intense 3-month accelerator program, 10 selected startups will collaborate with 150+ mentors, partners and investors to build world class products, with the ultimate goal of becoming industry-leading sustainable companies. At the end of the program, startups will pitch their innovative ideas in front of hundreds of investors, partners and mentors at Demo Day.

Our E-commerce segments are:

EMC'16 - E-commerce Industry Focus

Startupbootcamp E-commerce program is powered by partners which include major global brands: Ebay, Rabobank, ING, Aegon, International Card Services, Certa Legal, Boer & Croon, Lubbers De Jong, B. Amsterdam, Innoleaps, Wereldhave and PwC.


  • Apr 08

    Applications open

  • Jul 29

    Applications close

  • Sep 06 - 07

    Selection Days

  • Oct 10

    Program begins

  • Jan 18

    Demo Day

What's the Deal?

What we offer

  • Extensive mentorship from 150+ entrepreneurs, investors and partners;
  • 3 months of free office space at our Amsterdam office;
  • €15K in cash per team;
  • €450K+ in partner services;
  • Exposure & connections with 200+ Angels & VCs;
  • Exposure & connections with your dream clients in Amsterdam, Europe and beyond;
  • Invitation to the global alumni network of Startupbootcamp and our 'SBC NXT' Alumni support program.

Massive Growth Support

The 3-month Startupbootcamp E-commerce Program guides 10 startups through the Shape, Build, and Sell stages of development, through hands-on sessions with 150+ mentors, masterclasses on topics ranging from lean to legal, and events to meet VCs, press and clients.

Global Support Network

Next to the best 150+ local mentors that are actively involved in this program, the startups get access to our global network of 1,000+ mentors, 2,000+ investors, 125+ startups, and exposure to startup hubs like London, Singapore, New York and San Francisco.

Seed Funding and other Perks

Every team receives €15,000 seed funding, €450,000+ in partner services, and 3 months of free office space at our Amsterdam office. Sponsored services include: legal & fiscal advice, free (marketing) software, server space, PR and marketing support, pitch and strategic media consultancy, and business model research.

Ideal Test Market

Amsterdam has a vibrant start-up ecosystem in E-commerce. As one of the top 5 best places in the world to live and do business, with a high proficiency of English speakers Amsterdam is among the most attractive startup hubs in the world. The Netherlands is the ideal test market to trial new technology and understand customer needs and wants. The country has a technology oriented public, plus fast and reliable connectivity. The Dutch are also early adopters and are straight-forward with their feedback. Top that with access to capital, a favourable legal and fiscal climate and a capital that is profiling itself as a leader in smart technologies and you understand why you should apply now!

Demo Day

After 3 months of acceleration the 10 teams are invited to present their companies to 350+ investors, mentors and partners during Demo Day. Pitch preparation includes hands-on guidance from our top-notch pitch coaches and leads into 3 months of fundraising support.

Startupbootcamp NXT

Upon completion of the program, startups will gain access to our extensive Global Alumni network. Furthermore, teams will be invited in our 'SBC NXT' Alumni support program, through which we provide 8 relevant Alumni services throughout the lifetime of the startups and beyond.

What we ask in return

We ask for 8% equity ownership in every startup.

Startupbootcamp E-commerce 2015/2016 Demo Day

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Supported Locally by

Supported Globally by