Startupbootcamp E-commerce

About the Accelerator

With 3 billion people predicted to be online by 2025, Startupbootcamp aims to innovate the E-commerce ecosystem by providing the most promising startups in the world with a top-notch accelerator program based in Amsterdam.

During our intense 3-month accelerator program, 10 selected startups collaborate with 150+ mentors, partners and investors to build world class products, with the ultimate goal of becoming industry-leading sustainable companies. At the end of the program, startups will pitch their innovative ideas in front of hundreds of investors, partners and mentors at Demo Day.

Startupbootcamp E-commerce program is powered by partners which include major global brands: Ebay, Rabobank, ING, Aegon, International Card Services, Certa Legal, Boer & Croon, Lubbers De Jong, B. Amsterdam, Innoleaps, Wereldhave and PwC.

Key Focus Areas




Omni Channel

E-commerce Platform

Contactless Interactions

Commerce Solutions


Payment Methods


Social Shopping

Mobile 1st

Data & CRM

Artifical Intelligence


  • Apr 08

    Applications open

  • Jul 29

    Applications close

  • Sep 06 - 07

    Selection Days

  • Oct 10

    Program begins

  • Jan 18

    Demo Day

What's the Deal?

3-Month Program

An intense 3-month program designed to support entrepreneurs scale their industry-changing technology businesses.


Expert-led sessions covering all scaling fundamentals - from business model canvas, lean methodology to fundraising

Corporate Partners

Connections to the leading corporates in your industry for pilot projects, partnership opportunities, and as customers

Global Network

Unmatched access to a global network of mentors, corporate partners, industry experts, and alumni across 40+ countries

Tailored Mentorship

Over 1000 carefully selected mentors from the E-commerce industry who provide hands-on support and valuable introductions

Coworking Space

Free desks for your entire team in a dynamic coworking space for the duration of the 3-month program

Living Expenses

€15K in cash per team to cover living expenses during the program

Perks & Discounts

More than €450K+ in exclusive partner deals from leading technology providers such as Google, Amazon, Salesforce, PayPal, SendGrid, and others

Alumni Growth Program

Continued post-program support far after the 3-month program through annual alumni only events, deals and tailored introductions

Industry Events

Exclusive opportunities to take part in leading E-commerce conferences and events

Investor Access

Meet most active VCs and Angel investors in your industry from around the world

Demo Day

A day to celebrate your achievements during the program with 400+ investors, corporates, mentors and press attendees

Ideal Test Market

Amsterdam has a vibrant start-up ecosystem in E-commerce. As one of the top 5 best places in the world to live and do business, with a high proficiency of English speakers Amsterdam is among the most attractive startup hubs in the world. The Netherlands is the ideal test market to trial new technology and understand customer needs and wants. The country has a technology oriented public, plus fast and reliable connectivity. The Dutch are also early adopters and are straight-forward with their feedback. Top that with access to capital, a favourable legal and fiscal climate and a capital that is profiling itself as a leader in smart technologies and you understand why you should apply now!

Startupbootcamp NXT

Upon completion of the program, startups will gain access to our extensive Global Alumni network. Furthermore, teams will be invited in our 'SBC NXT' Alumni support program, through which we provide 8 relevant Alumni services throughout the lifetime of the startups and beyond.

What we ask in return

We ask for 8% equity ownership in every startup.

Startupbootcamp E-commerce 2015/2016 Demo Day

Download Shareholders Agreement

Questions about Startupbootcamp E-commerce?Contact us

Startupbootcamp E-commerce Team

Patrick de Zeeuw

Patrick de Zeeuw

Ruud Hendriks

Ruud Hendriks

Marc Wesselink

Marc Wesselink

Managing Director
Gerben Klop

Gerben Klop

Director of Partnerships
Alejandra Buitrago Montoya

Alejandra Buitrago Montoya

Head of Operations
Jeroen van den Bosch

Jeroen van den Bosch

International Business Development
Kim Simons

Kim Simons

Operations Manager
Edith Jacques

Edith Jacques

Happiness Manager
Giovanni Vaccari

Giovanni Vaccari

Creative Lead
Natalia Sakmarova

Natalia Sakmarova

Marketing & Communications
Stefano Dooijes

Stefano Dooijes

Margarita Racheva

Margarita Racheva

Operations Assistant & Events Coordinator
Jasmijn van Diest

Jasmijn van Diest

Marketing Trainee

Supported Locally by

Supported Globally by