Startupbootcamp Commerce Amsterdam

Only 8 Days Until Demo Day CONTACT US

What does the future look like for the Commerce industry? How will the Stores evolve? How will our Customers change? How will the CPG sector be impacted? 

Today factors such as user experience and personalisation dominate the Commerce Sector. This will only continue to increase over the next decade. In order to drive innovation within the Commerce ecosystem, Startupbootcamp is focused on providing the most promising companies in the world with an innovation accelerator program based in Amsterdam.

For our upcoming Commerce 2020 Accelerator, we are looking for world’s leading startups whose solutions are shaping the Future of Commerce, by disrupting the customer experience, reinventing points of sale and revolutionising the CPG industry. 


About the Program

Our 3-month accelerator program focuses on the selected companies, providing them with access to a global network of industry experts, business mentors, investors, and corporate partners. Intense mentorship, guided support, top-level masterclasses, pitching opportunities and networking events – all of this creates a perfect environment for business acceleration. Co-working space in Amsterdam’s first startup hub and €15K to cover living expenses included.

What are the requirements to join?

We mainly work with B2B and B2B2C startups, at least in the MVP/prototype phase from all over the world, innovating within the field of commerce.

If you are interested in joining the next program or would like to know more about how you can collaborate with us, feel free to contact us via email.

What do we ask in return?

We ask for 8% equity ownership in every startup.


Want to find out more about the program? Check out how the 11 startup teams from the SBC Commerce Class of 2019 experienced the accelerator:


  • Nov 04

    Applications open

  • Feb 10

    Applications close

  • Mar 17 - 18

    Selection Days

  • Apr 06

    Program begins

  • Jun 10

    Demo Day

Why join the program?

3-Month Program

An intense 3-month program designed to support entrepreneurs scale their industry-changing technology businesses.


Expert-led sessions covering all scaling fundamentals - from business model canvas, lean methodology to fundraising

Corporate Partners

Connections to the leading corporates in your industry for pilot projects, partnership opportunities, and as customers

Global Network

Unmatched access to a global network of mentors, corporate partners, industry experts, and alumni across 40+ countries

Tailored Mentorship

Over 100 carefully selected mentors from the Commerce industry who provide hands-on support and valuable introductions

Coworking Space

Free desks for your entire team in a dynamic coworking space for the duration of the 3-month program

Living Expenses

€15K in cash per team to cover living expenses during the program

Perks & Discounts

More than €500K+ in exclusive partner deals from leading technology providers such as Amazon, HubSpot, SendGrid, and others

Alumni Growth Program

Continued post-program support far after the 3-month program through annual alumni only events, deals and tailored introductions

Industry Events

Exclusive opportunities to take part in leading Commerce conferences and events

Investor Access

Meet most active VCs and Angel investors in your industry from around the world

Demo Day

A day to celebrate your achievements during the program with 300+ investors, corporates, mentors and press attendees

Download Shareholders Agreement


The Startupbootcamp office is the 750 m2 office in B.Amsterdam. With its 40.000 square meters and three buildings, B. Amsterdam is becoming the biggest startup hub in Europe. B. is a creative workspace for innovation, entrepreneurship, and growth. B.Amsterdam - Johan Huizingalaan 763a, 1066 VH, Amsterdam Map

Startupbootcamp Commerce Amsterdam Team

Patrick de Zeeuw

Patrick de Zeeuw

Phuong Do

Phuong Do

Global Head
Douwe Mulder

Douwe Mulder

Program Director
Liz de Bruijn

Liz de Bruijn

Head of Acceleration & Product Development
Sophie Geertzen

Sophie Geertzen

Operations Manager
Eva Bandelj

Eva Bandelj

Head of Innovation Ecosystem
Romée van Lotringen

Romée van Lotringen

Marketing Manager
Carolina Atienza Latorre

Carolina Atienza Latorre

Design Lead
Ruperto Calatrava

Ruperto Calatrava

Startup Scout
Adwoba Arhin

Adwoba Arhin

Scouting Lead

Questions about Startupbootcamp Commerce Amsterdam?Contact us

Startupbootcamp Commerce Amsterdam Mentors

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