Startupbootcamp Berlin Mentor
Michael spearheads a number of key strategic market, portfolio and entrepreneurial development initiatives at Highland. He is also responsible for the firm’s marketing initiatives, including online & social marketing, events, and media relations.
In his role, Michael advises Highland portfolio companies on marketing strategy, launches, communications and programs. Since joining the firm, he has worked with over 125 startups and emerging growth companies. He has also focused on implementing programs that deliver competitive advantage for Highland portfolio companies. These include CEO Summits, Marketing Summits, online communities, and the Highland Career Network to help Highland-backed companies more effectively compete for talent.
Michael works closely with the top universities, entrepreneurial organizations, industry associations and other leaders in the entrepreneurial ecosystem to help the next generation of innovative entrepreneurs become successful. He has developed and launched such innovative programs as Summer@HIGHLAND (a comprehensive program since 2007 to work with top student entrepreneurs & university startups), PepsiCo10 (first of its kind collaborative partnership with PepsiCo and Mashable to find and work with the most promising start-ups: 2010 – U.S., 2011 – Europe, 2012 – Brazil), Entrepreneurship Central (an online platform for sharing advice, perspective and best practices on company building), and THE QUEST for Innovation (entrepreneurial community gathering, celebration and support for programs advancing entrepreneurship).