The big leagues: Startupbootcamp Berlin partners up with Mercedes-Benz, HDI and Bosch.
Picture Source: zap2it.com
Today I feel like Adam Scott felt on Sunday when he became the first Aussie to ever win the Masters. I’m very proud to announce that Startupbootcamp Berlin will be partnering with top global brands Mercedes-Benz, HDI and Bosch for our 2013 program.
As part of this partnership, called SBC2go, the brands will contribute some of their top talent to the mentor pool, open up their global innovation resources and networks, and support marketing efforts. In return, the brands access the Startupbootcamp open innovation movement driven by early stage, nimble startups which are usually below the radar of global companies.
Together with Mercedes-Benz, HDI, Bosch and 10 amazing startups we believe we can have a real impact on how people will experience the world tomorrow. Our new partnership will enable startups of the Berlin program to have a global impact on innovation, particularly in the following three areas: Connectivity, Mobility and Big Data.
With an increasing number of connected devices, the ‘Internet of Things’ presents us with a huge range of opportunities based on the possibility that objects are able to interact with each other. Connecting cars to a smart parking systems to drastically reduce gas wastage is just one example.
The increasing ubiquity of smartphones has meant that brands have to account for a new set of consumer behaviours, as well as their higher expectations. People want to consume more and more while they’re on the go, opening up new gaps where startups can provide mobility solutions.
With the increase of connectivity and mobility, a new challenge of handling unprecedented amounts of data arises. According to research by IBM, 90% of the data today has been generated in the last 2 years. So simply capturing data is not enough, it’s now about using data in a smart way - remembering that the numbers represent real people, and using the data to predict what impact consumer behaviour will have.
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