Startupbootcamp E-commerce Amsterdam

About the Accelerator

With 3 billion people predicted to be online by 2025, Startupbootcamp aims to innovate the E-commerce ecosystem by providing the most promising startups in the world with a top-notch accelerator program based in Amsterdam.

During our intense 3-month accelerator program, up to 10 selected startups will collaborate with 150+ mentors, partners and investors to build world class products, with the ultimate goal of becoming industry-leading sustainable companies. At the end of the program, startups will pitch their innovative ideas in front of hundreds of investors, partners and mentors at Demo Day.

To meet ambitious entrepreneurs from all over the world, Startupbootcamp Alumni & Selection Partner Marc Wesselink (who also goes by the name of the #FlyingSegman) will run an International FastTrack Tour. The tour will include some of the most exciting E-commerce cities! In each city, Startupbootcamp will host a FastTrack event where 10 startups will be able to present their idea, receive one-on-one mentor feedback, learn about the accelerator program, and network with fellow entrepreneurs from the local ecosystems. If travelling is not an option, the startups can also join one of the online events called Startupbootcamp Connect.

Who are we looking for? We are on the hunt for determined E-commerce startups that want to re-invent the E-commerce industry on top of existing solutions. Companies from the following E-commerce segments are invited to apply:

Startupbootcamp E-commerce

You can read more in detail about the industries on our blog.

Startupbootcamp E-commerce program is powered by partners which include major global brands: Ebay, Rabobank, ING, Aegon, International Card Services, Certa Legal, Boer & Croon, Lubbers De Jong, B. Amsterdam, Innoleaps, Wereldhave and PwC.


  • May 13


  • Jul 29


  • Sep 6 - 7

    Selection Days

  • Oct 10


  • Jan 20

    Demo Day

What's the Deal?

What we offer:

Massive Growth Support

The 3-month Startupbootcamp E-commerce Program guides 10 startups through the Shape, Build, and Sell stages of development, through hands-on sessions with 150+ mentors, masterclasses on topics ranging from lean to legal, and events to meet VCs, press and clients.

Global Support Network

Next to the top-flight 150+ local mentors that are actively involved in this program, the startups get access to our global network of 1,000+ mentors, 2,000+ investors, 125+ startups, and exposure to startup hubs like Singapore, New York and San Francisco.

Seed Funding and other Perks

Every team receives €15,000 in cash as a seed funding, €450,000+ in partner services, and 3 months of free office space in our brand new office in the B. Amsterdam building. Sponsored services include: access to the test labs of Vodafone & Samsung, legal & fiscal advice, free (marketing) software, server space, PR and marketing support, pitch and strategic media consultancy, and business model research.

Ideal Test Market

The Netherlands is the ideal test market to trial new technology and understand customer needs and wants. The country has a technology oriented public, plus fast and reliable connectivity. The Dutch are also early adopters and are straight-forward with their feedback. Top that with a capital that is profiling itself as a leader in smart technologies and you understand why you should apply now!

Investor Demo Day

After 3 months of acceleration the 10 teams are invited to present their companies to 350 investors, mentors and partners during Demo Day. Pitch preparation includes hands-on guidance from our top-notch pitch coaches and leads into 3 months of fundraising support.

Startupbootcamp NXT

Upon completion of the program, all teams gain access to our expansive alumni network and access to our Alumni Partner.

What we ask in return:

We ask for 8% equity ownership in every startup. (Excl. the convertible note)

Download Shareholders Agreement

Startupbootcamp Amsterdam DEMO DAY

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E-commerce Mentors

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The Startupbootcamp E-commerce office is located inside the B.Amsterdam building in Amsterdam....

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Startupbootcamp E-commerce Alumni


Skyscanner for stock images.


Democratising 'Product & Channel Information Management' to 1 million eCommerce stores


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The Ebay of second-hand ebooks.


A retail-centric advertising model which enables retailers to monetize their traffic through advertising, without loss of traffic and conversion.


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